Digital Content Performance Management System Modernization

Money.com

Problem:

Legacy record systems created significant operational friction in content tracking and reporting workflows, resulting in manual data entry, delayed insights, and inconsistent reporting across teams.

Disparate content tools operated in isolation without integrated workflows, forcing teams to manually aggregate data across multiple platforms.

This fragmentation prevented real-time visibility into content performance, delayed decision-making on content strategy, and created redundant manual processes that consumed considerable operational resources.

Solution:

Redesigned the content management ecosystem through a three-pronged approach: automated workflow orchestration, unified tool integration, and real-time analytics.
Built intelligent automation workflows that eliminated manual content tracking and data entry, enabling seamless flow of content metadata across systems.
Integrated disparate content creation and management tools with Google Workspace, establishing a centralized hub for content collaboration and data aggregation.
Deployed a comprehensive Power BI dashboard that ingested content performance data in real time, providing visibility into content lifecycle metrics, distribution performance, engagement indicators, and resource utilization across the content organization.

Results:

Achieved 80% faster content tracking by automating manual workflows and eliminating data entry bottlenecks, enabling teams to manage significantly higher content volumes without proportional resource increases.
Maintained 99.9% uptime across integrated systems, ensuring reliable content operations and consistent data availability for real-time decision-making.
Generated $60K in Q1 cost savings through elimination of manual labor, process streamlining, and optimized resource allocation—quantifiable business impact demonstrating ROI on the technology investment.
Established a scalable, integrated content management platform supporting growth in content production and enabling data-driven content strategy optimization.

Technical Highlights:

Designed and deployed automation workflows to eliminate manual content tracking, data entry, and reporting tasks.
Integrated multiple content tools with Google Workspace using APIs and webhooks, enabling bidirectional data synchronization.
Built ETL pipelines that consolidated content performance data from multiple sources into a unified data warehouse.
Developed Power BI data models and dashboards tracking content metrics including creation velocity, publication timelines, audience engagement, distribution performance, and resource capacity.
Implemented automated data refresh mechanisms ensuring dashboard accuracy and real-time performance visibility.
Architected system redundancy and monitoring to achieve 99.9% uptime SLA across all integrated platforms.

Digital Content Performance Management System Modernization

Money.com

Problem:

Solution:

Results:

Technical Highlights:

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